Role of CCTV Cameras in Retail
CCTV cameras act as a deterrent to would-be shoplifters and employees tempted to steal, knowing their actions are being recorded.
Live monitoring of CCTV feeds allows security staff to identify suspicious behavior and prevent shoplifting as it occurs.
Recorded CCTV footage provides evidence to assist police investigations and insurance claims related to thefts and fraud.
CCTV systems placed prominently provide visible reassurance to customers that the premises are monitored and secure.
Advanced CCTV analytics can automatically detect suspicious activity, like items being concealed, and alert security staff immediately.